# Safary > The web3 alternative to Google Analytics Safary provides marketing attribution and analytics tools for Web3 projects, helping teams measure key metrics like customer acquisition cost (CAC), ROI, and customer lifetime value (LTV). Safary is a data and analytics platform designed for Web3 projects, offering comprehensive tools to measure and optimize marketing performance. It helps teams track key metrics such as customer acquisition cost (CAC), channel ROI, and customer lifetime value (LTV). By providing insights into customer behaviors and marketing efficiency, Safary enables Web3 teams to make informed decisions to improve their growth and strategy. - Type: Company - Sector: Data & Analytics - Status: Active - Founded: 2022-01-01 - Profile: https://thegrid.id/profiles/Safary ## Products - [Safary Analytics Platform](https://thegrid.id/profiles/Safary): Safari Web3 Analytic Platform provides marketing attribution tools, enabling projects to track key metrics like customer acquisition cost (CAC), ROI, and customer lifetime value (LTV) using both on-chain and off-chain data. (OnChain Data API, Live, Main Product) ## Links - [Main](https://www.safary.club) - [Blog](https://blog.safary.club) - [Twitter / X](https://x.com/Safaryclub) - [LinkedIn](https://www.linkedin.com/company/safaryclub) ## Legal This data is provided under two licensing models. Model 1 - open data. The open data core is licensed under the Open Database License (ODbL) — a copyleft/share-alike license allowing free use, modification, and sharing for any purpose. Attribution is required: include "Powered by The Grid" linking to https://thegrid.id wherever the data is used. Derivative databases must be shared under ODbL terms. Trademarks, logos, and brand names (marked "Special TPIP") are not covered by the ODbL. For ML/AI use: training datasets that substantially extract ODbL data are Derivative Databases and must be shared under ODbL if publicly used; models must be attributed in documentation. Model 2 - commercial licenses. The Grid Data Service (TGDS) is also available as a commercial license. See [Web Services Terms](https://about.thegrid.id/legal/web-services-terms) for commercial use that is not covered by the open data service. The following applies to both licensing models. - All data is provided AS IS with no guarantees of accuracy. - The Grid does not provide investment, legal, or tax advice, and - a project's presence in The Grid's data does not imply endorsement. - [Data Licensing & Disclaimers](https://about.thegrid.id/legal/data-licensing-and-disclaimers): Licensing models and disclaimers - [Open Data (ODbL)](https://about.thegrid.id/legal/open-data): Open Database License terms and scope for The Grid's open data service. - [Attribution Guidelines](https://about.thegrid.id/legal/open-data-attribution-guidelines): How to attribute The Grid's data when using the open data service. - [Web Services Terms](https://about.thegrid.id/legal/web-services-terms): commercial Terms for using data services. - [All Legal Documents](https://about.thegrid.id/legal): Full index of terms, policies, and disclosures ## Optional - [TGS Field Descriptions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-field-descriptions.md): Schema field definitions for The Grid's data model - [TGS JSON Structure](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-json-structure.md): Data model structure and relationships - [Product Type Definitions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-definitions.md): Definitions for each product type - [Product Type Classification](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-classification.md): Guide for classifying products into types - [Grid MCP Guide](https://github.com/The-Grid-Data/workspace-public/blob/main/grid-search/skills/grid-query/references/grid-mcp-guide.md): How to query The Grid programmatically via MCP