# Apex > Trade Crypto in another Dimension Apex is a digital finance company offering cryptocurrency and gift card trading, bill payments, and virtual USD cards. It serves individuals and businesses across several African countries. Apex is a digital finance company that operates a multi-service platform for buying, selling, and swapping cryptocurrencies alongside everyday payment tools. It serves individuals and businesses across Nigeria, Ghana, Kenya, Cameroon, and Zambia, positioning itself as an accessible entry point into digital assets and digital payments for underserved retail users. The platform addresses the practical friction of using crypto and moving money in markets with limited banking access. Users can exchange gift cards for local currency, pay utility bills and airtime, and top up accounts using cryptocurrency or fiat, all managed through a mobile app and web platform. A virtual USD card option lets users make international payments and reduce failures common with locally issued cards. Apex offers a business product with an API suite that lets companies integrate crypto payment processing, virtual card issuance, and automated deposits and payouts into their own services. Its core consumer offerings span crypto trading, gift card exchange, bill payment, and card issuance, grouped under a single account. The platform is used by individual retail traders as well as businesses seeking payment infrastructure across its African markets. - Type: Company - Sector: Finance - Status: Active - Founded: 2018-01-01 - Profile: https://thegrid.id/profiles/apex ## Products - [Apex Pro](https://thegrid.id/profiles/apex): Apex operates a self-custodial derivatives trading platform, supporting perpetual futures contracts, options, and spot trading across cryptocurrencies. Traders access leverage up to 500x while maintaining custody of funds through smart contract infrastructure. The platform integrates cross-chain bridges enabling multi-network asset deposits and withdrawals. (Derivatives, Live, Main Product) - [Apex](https://thegrid.id/profiles/apex): Apex is a consumer cryptocurrency exchange and payments app that lets users buy, sell, and swap digital assets alongside everyday financial tasks. The app supports fiat and crypto wallets, gift card trading, utility bill and airtime payments, and issuance of a virtual USD card for online spending. It is aimed at individual retail users seeking a single mobile and web platform for crypto trading and day-to-day payment needs. Users fund wallets through bank transfer, peer-to-peer transfer, or crypto deposits across supported blockchain networks. (Centralised Exchange, Live, Main Product) - [Apex Business](https://thegrid.id/profiles/apex): Apex Business is a business-facing financial management platform that lets companies accept payments, issue virtual cards, and manage transactions. Users create branded invoices, generate payment request links, and manage crypto holdings through a vault covering wallets, addresses, and payment operations from one dashboard. The platform also supports virtual USD card issuance for customers and role-based team permissions for organized account access. It targets retail businesses, startups, and digital creators seeking to receive and manage crypto and fiat payments. 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