# Bullish > The standard for institutional crypto trading Bullish helps you trade cryptocurrencies securely through a regulated exchange that combines traditional order books with automated market making. Bullish helps institutional traders execute cryptocurrency transactions through a regulated Gibraltar-licensed platform. You can trade spot assets, access margin funding, and trade perpetual futures with cross-collateralized accounts. The exchange combines traditional central limit order books with automated market making to provide consistent liquidity and tight spreads across market conditions. - Type: Company - Sector: Finance - Status: Active - Founded: 2016-09-01 - Profile: https://thegrid.id/profiles/bullish_exchange ## Products - [Bullish Custody](https://thegrid.id/profiles/bullish_exchange): Bullish Custody is a secure digital asset custody solution combining offline cold storage with multi-signature protection and whitelisted transfers within a regulated framework. (Custodian, Live) - [Bullish AMM](https://thegrid.id/profiles/bullish_exchange): Bullish implements proprietary automated market making through customizable AMM instructions for each trading pair, enabling users to provide liquidity within specified parameters while earning rewards from trading fees and spreads in a regulated environment. (Market Maker, Live) - [Bullish Exchange](https://thegrid.id/profiles/bullish_exchange): Bullish Exchange implements centralized trading infrastructure through Gibraltar-regulated framework, enabling spot and derivatives execution for digital assets. The system combines central limit order book matching with automated market making protocols while maintaining full-reserve custody operations and institutional-grade security measures. (Centralised Exchange, Live, Main Product) - [Bullish Trading API](https://thegrid.id/profiles/bullish_exchange): Bullish Trading API suite offers REST, WebSocket, and FIX interfaces for programmatic interaction with the Bullish exchange, supporting market data access, order management, and account operations. (Developer Tooling, Live) ## Links - [Main](https://bullish.com) - [Media Kit/branding](https://bullish.com/press) - [Documentation](https://api.exchange.bullish.com/docs/api/rest/trading-api/v2/#overview--additional-links) - [Privacy policy](https://assets.marketing.bullish.com/files/2025/08/15090407/Global-Privacy-Notice-v-August-2025.pdf) - [Terms of Service](https://bullish.com/site-terms-of-use) - [Blog](https://bullish.com/news-insights) - [Telegram](https://t.me/+iwER1DCT8hQ1Nzll) - [LinkedIn](https://www.linkedin.com/company/bebullish) - [GitHub](https://github.com/bullish-exchange) - [Twitter / X](https://x.com/Bullish) ## Legal This data is provided under two licensing models. Model 1 - open data. The open data core is licensed under the Open Database License (ODbL) — a copyleft/share-alike license allowing free use, modification, and sharing for any purpose. Attribution is required: include "Powered by The Grid" linking to https://thegrid.id wherever the data is used. 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