# Cheelee > Watch. Earn. Live better. Cheelee is a SocialFi short video platform that pays users LEE tokens for watching content, with earnings scaled by Digital Glasses NFT tier. For viewers and creators looking to earn from everyday social media use, Cheelee provides a token-based reward system tied to content engagement. Users accumulate LEE tokens by watching short videos through virtual Digital Glasses NFTs, where higher-rarity glasses expand daily earning capacity. A portion of advertising revenue and in-app purchase proceeds fund user rewards, with CHEEL and LEE tokens repurchased and burned on BNB Smart Chain to manage supply. - Type: Company - Sector: Social - Status: Active - Founded: 2022-04-14 - Profile: https://thegrid.id/profiles/cheelee ## Products - [Cheelee](https://thegrid.id/profiles/cheelee): Cheelee is a SocialFi short video platform that distributes token-based rewards to users for watching content. Users receive Digital Glasses upon registration, which enable paid viewing sessions that generate $LEE tokens via reward boxes. The rarity tier of Digital Glasses — ranging from Common to Rare — determines the number of paid viewing minutes and earning potential per session. Additional earning mechanisms include Swipe-to-Earn for EASY coins, a Task Center for completing in-app tasks, Social Boost for Instagram users, Risk Glasses with variable payouts, and a two-tier referral and ambassador program. Content creators receive donations from viewers. The platform generates revenue from advertising, in-app purchases, Digital Glasses sales, and transaction fees, directing a portion into a Stability Fund that supports $CHEEL and $LEE token buybacks and burns. Cheelee operates on BNB Smart Chain using BEP-20 tokens: $CHEEL for governance and $LEE as the in-app reward currency. (Social Platform, Live, Main Product) ## Assets - [Cheelee (CHEEL)](https://thegrid.id/profiles/cheelee): CHEEL is the governance token of Cheelee, a SocialFi short video platform on BNB Smart Chain. It is used for voting on feature development and for content promotion and advertising within the platform. Platform revenue funds token buybacks, and a portion of repurchased tokens are burned periodically to reduce circulating supply. (Governance) - [LEE (LEE)](https://thegrid.id/profiles/cheelee): LEE is a digital reward token on BNB Smart Chain earned by users for watching content on the Cheelee platform. It is used for in-app purchases, donations to content creators, and can be exchanged for fiat currency on supported exchanges. Its total supply of seven billion tokens is fixed, with algorithmically increasing mining difficulty to create scarcity over time. (Digital Reward Assets) - [EASY (EASY)](https://thegrid.id/profiles/cheelee): EASY is a digital reward token on the Cheelee platform, earned through Swipe-to-Earn interactions, task completion, and referral activities. It is used as an in-app reward and can be exchanged on supported platforms. It is described as a temporary coin within the Cheelee ecosystem, distinct from the primary LEE and CHEEL tokens. (Digital Reward Assets) ## Links - [Main](https://cheelee.us) - [Documentation](https://cheelee.gitbook.io/cheelee-whitepaper) - [Blog](https://blog.cheelee.us) - [Media Kit/branding](https://static.cheeleepay.com/docs/presskit.zip) - [Privacy policy](https://static.cheeleepay.com/files/en_US/privacy-policy.html?digest=240226) - [Terms of Service](https://static.cheeleepay.com/files/en_US/terms-of-use.pdf?digest=240226) - [Twitter / X](https://x.com/Cheelee_Tweet) - [Telegram](https://t.me/Cheelee_EN) - [Telegram](https://t.me/CheeleeSupportBot) - [LinkedIn](https://linkedin.com/company/cheelee) - [Discord](https://discord.gg/cheeleeone) - [TikTok](https://tiktok.com/@cheelee.officialeng) - [Threads](https://www.threads.net/@cheelee.global) - [Medium](https://medium.com/cheelee-cheel) - [Reddit](https://www.reddit.com/r/Cheelee_gang) ## Legal This data is provided under two licensing models. Model 1 - open data. 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