# Cheelee > Watch. Earn. Live better. Cheelee is a SocialFi short video platform that pays users LEE tokens for watching content, with earnings scaled by Digital Glasses NFT tier. For viewers and creators looking to earn from everyday social media use, Cheelee provides a token-based reward system tied to content engagement. Users accumulate LEE tokens by watching short videos through virtual Digital Glasses NFTs, where higher-rarity glasses expand daily earning capacity. A portion of advertising revenue and in-app purchase proceeds fund user rewards, with CHEEL and LEE tokens repurchased and burned on BNB Smart Chain to manage supply. - Type: Company - Sector: Social - Status: Active - Founded: 2022-04-14 - Profile: https://thegrid.id/profiles/cheelee ## Products - [Cheelee](https://thegrid.id/profiles/cheelee): Cheelee is a SocialFi short video platform where users earn token rewards for watching content through Digital Glasses, with higher rarity tiers offering more paid viewing time. Other earning options include Swipe-to-Earn, a Task Center, and a referral and ambassador program, while creators receive donations from viewers. Platform revenue from advertising, in-app purchases, and glasses sales supports token buybacks and burns. (Social Platform, Live, Main Product) ## Assets - [Cheelee (CHEEL)](https://thegrid.id/profiles/cheelee): CHEEL is the governance token of Cheelee, a SocialFi short video platform on BNB Smart Chain. It is used for voting on feature development and for content promotion and advertising within the platform. Platform revenue funds token buybacks, and a portion of repurchased tokens are burned periodically to reduce circulating supply. (Governance) - [LEE (LEE)](https://thegrid.id/profiles/cheelee): LEE is a digital reward token on BNB Smart Chain earned by users for watching content on the Cheelee platform. It is used for in-app purchases, donations to content creators, and can be exchanged for fiat currency on supported exchanges. Its total supply of seven billion tokens is fixed, with algorithmically increasing mining difficulty to create scarcity over time. (Digital Reward Assets) - [EASY (EASY)](https://thegrid.id/profiles/cheelee): EASY is a digital reward token on the Cheelee platform, earned through Swipe-to-Earn interactions, task completion, and referral activities. It is used as an in-app reward and can be exchanged on supported platforms. It is described as a temporary coin within the Cheelee ecosystem, distinct from the primary LEE and CHEEL tokens. (Digital Reward Assets) ## Links - [Main](https://cheelee.us) - [Documentation](https://cheelee.gitbook.io/cheelee-whitepaper) - [Blog](https://blog.cheelee.us) - [Media Kit/branding](https://static.cheeleepay.com/docs/presskit.zip) - [Privacy policy](https://static.cheeleepay.com/files/en_US/privacy-policy.html?digest=240226) - [Terms of Service](https://static.cheeleepay.com/files/en_US/terms-of-use.pdf?digest=240226) - [Twitter / X](https://x.com/Cheelee_Tweet) - [Telegram](https://t.me/Cheelee_EN) - [Telegram](https://t.me/CheeleeSupportBot) - [LinkedIn](https://linkedin.com/company/cheelee) - [Discord](https://discord.gg/cheeleeone) - [TikTok](https://tiktok.com/@cheelee.officialeng) - [Threads](https://www.threads.net/@cheelee.global) - [Medium](https://medium.com/cheelee-cheel) - [Reddit](https://www.reddit.com/r/Cheelee_gang) ## Legal This data is provided under two licensing models. Model 1 - open data. 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The following applies to both licensing models. - All data is provided AS IS with no guarantees of accuracy. - The Grid does not provide investment, legal, or tax advice, and - a project's presence in The Grid's data does not imply endorsement. - [Data Licensing & Disclaimers](https://about.thegrid.id/legal/data-licensing-and-disclaimers): Licensing models and disclaimers - [Open Data (ODbL)](https://about.thegrid.id/legal/open-data): Open Database License terms and scope for The Grid's open data service. - [Attribution Guidelines](https://about.thegrid.id/legal/open-data-attribution-guidelines): How to attribute The Grid's data when using the open data service. - [Web Services Terms](https://about.thegrid.id/legal/web-services-terms): commercial Terms for using data services. - [All Legal Documents](https://about.thegrid.id/legal): Full index of terms, policies, and disclosures ## Optional - [TGS Field Descriptions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-field-descriptions.md): Schema field definitions for The Grid's data model - [TGS JSON Structure](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-json-structure.md): Data model structure and relationships - [Product Type Definitions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-definitions.md): Definitions for each product type - [Product Type Classification](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-classification.md): Guide for classifying products into types - [Grid MCP Guide](https://github.com/The-Grid-Data/workspace-public/blob/main/grid-search/skills/grid-query/references/grid-mcp-guide.md): How to query The Grid programmatically via MCP