# Loofta > Send USDC to anyone with an email or @handle. Loofta is a non-custodial crypto payments platform. It lets users send digital assets to anyone using an email address or social handle, with recipients choosing to claim in tokens or cash out to a bank account. Loofta is a non-custodial crypto payments platform that lets people send digital assets to anyone using only an email address or social media handle, without requiring the recipient to have a wallet in advance. Recipients receive a claim link and can choose to hold the funds across a range of supported tokens or withdraw directly to a bank account in local currency, with the platform handling any necessary conversion. The platform addresses friction common to crypto payouts, such as collecting wallet addresses, handling failed transfers across networks, and exposing payment amounts publicly. Users can optionally enable a shielded transfer mode that conceals the link between sender and recipient, while leaving that mode off produces a standard transaction. All funds remain under the user's own custody rather than being held by Loofta. Beyond individual transfers, Loofta supports reusable payment request links, cross-chain routing, token airdrops to social handles, giveaways, and scheduled team payouts, with a software development kit and hosted checkout available for businesses that want to embed these features into their own products. It is used by communities, decentralized organizations, agencies, and creator programs that need to move money to distributed contributors without building payment infrastructure themselves. The company has shifted from its earlier focus on creator marketing campaigns to this broader payments offering. - Type: Company - Sector: Payments - Status: Active - Founded: 2024-08-01 - Profile: https://thegrid.id/profiles/loofta ## Products - [Loofta Pay](https://thegrid.id/profiles/loofta): Loofta Pay is a non-custodial payment platform that lets users send crypto to anyone using only an email address or social handle instead of a wallet address. Recipients claim funds through a link and choose to hold them in one of many supported tokens or cash out directly to a bank account, while senders can optionally enable a shielded mode that hides the amount and counterparty from public view. The platform also generates shareable payment links and routes cross-chain payments through deposit addresses, letting a payer send whatever token they hold while the recipient receives exactly the asset and network they specified. Businesses can integrate the same rail through an SDK or hosted checkout to power payouts, gifts, payment links, and payroll within their own products. The platform supports transfers and routing across multiple blockchains and settlement tokens. (Peer to Peer & Remittance, Live, Main Product) ## Links - [Main](https://loofta.xyz) - [Documentation](https://loofta.gitbook.io/docs) - [Terms of Service](https://pay.loofta.xyz/terms) - [Privacy policy](https://pay.loofta.xyz/privacy) - [Twitter / X](https://x.com/looftaxyz) - [Telegram](https://t.me/loofta) - [Medium](https://medium.com/@looftaxyz) ## Legal This data is provided under two licensing models. Model 1 - open data. The open data core is licensed under the Open Database License (ODbL) — a copyleft/share-alike license allowing free use, modification, and sharing for any purpose. Attribution is required: include "Powered by The Grid" linking to https://thegrid.id wherever the data is used. 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