# Magic

> The best way to build onchain.

Magic helps developers build Web3 applications by providing passwordless authentication and non-custodial embedded wallet infrastructure.

Magic helps developers integrate Web3 functionality by providing passwordless authentication and embedded wallet infrastructure. With it, users can authenticate via email, social login, or SMS, create non-custodial wallets automatically, and interact with blockchain networks without managing private keys. Magic simplifies onchain user onboarding through its patented Delegated Key Management System across multiple blockchain networks.

- Type: Company
- Sector: Developer Tooling
- Status: Active
- Founded: 2020-01-01
- Profile: https://thegrid.id/profiles/magic

## Products

- [Magic Authentication](https://thegrid.id/profiles/magic): Passwordless authentication for web and mobile with email OTP, magic links, SMS, WebAuthn, and social logins. On signup, each user is provisioned a non-custodial wallet for one-click web3 onboarding. (Decentralised Identity, Live)
- [Magic SDK](https://thegrid.id/profiles/magic): Magic SDK provides passwordless authentication and embedded wallet infrastructure through developer APIs, enabling email-based login, social authentication, and automatic non-custodial wallet creation. The system uses patented Delegated Key Management System for secure private key handling while supporting transaction signing across multiple blockchain networks. (Embedded Wallet, Live, Main Product)
- [Magic NFT Checkout & Minting](https://thegrid.id/profiles/magic): An offering for primary NFT drops that combines minting and checkout in one flow for branded launches. (NFT Issuance Platform, Live)

## Links

- [Main](https://magic.link)
- [Media Kit/branding](https://magic.link/brand-assets)
- [Blog](https://magic.link/blogs)
- [Documentation](https://magic.link/docs/home/welcome)
- [Discord](https://discord.gg/magiclabs)
- [GitHub](https://github.com/magiclabs)
- [YouTube](https://www.youtube.com/channel/UCe9Itc4HfUnqXO4wJk9mo3Q)
- [LinkedIn](https://www.linkedin.com/company/magiclabs-inc)
- [Farcaster](https://farcaster.xyz/magiclabs)

## Legal

This data is provided under two licensing models.

Model 1 - open data. The open data core is licensed under the Open Database License (ODbL) — a copyleft/share-alike license allowing free use, modification, and sharing for any purpose. Attribution is required: include "Powered by The Grid" linking to https://thegrid.id wherever the data is used. Derivative databases must be shared under ODbL terms. Trademarks, logos, and brand names (marked "Special TPIP") are not covered by the ODbL. For ML/AI use: training datasets that substantially extract ODbL data are Derivative Databases and must be shared under ODbL if publicly used; models must be attributed in documentation.

Model 2 - commercial licenses. The Grid Data Service (TGDS) is also available as a commercial license. See [Web Services Terms](https://about.thegrid.id/legal/web-services-terms) for commercial use that is not covered by the open data service.

The following applies to both licensing models.
- All data is provided AS IS with no guarantees of accuracy.
- The Grid does not provide investment, legal, or tax advice, and
- a project's presence in The Grid's data does not imply endorsement.


- [Data Licensing & Disclaimers](https://about.thegrid.id/legal/data-licensing-and-disclaimers): Licensing models and disclaimers
- [Open Data (ODbL)](https://about.thegrid.id/legal/open-data): Open Database License terms and scope for The Grid's open data service.
- [Attribution Guidelines](https://about.thegrid.id/legal/open-data-attribution-guidelines): How to attribute The Grid's data when using the open data service.
- [Web Services Terms](https://about.thegrid.id/legal/web-services-terms): commercial Terms for using data services.
- [All Legal Documents](https://about.thegrid.id/legal): Full index of terms, policies, and disclosures

## Optional

- [TGS Field Descriptions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-field-descriptions.md): Schema field definitions for The Grid's data model
- [TGS JSON Structure](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-json-structure.md): Data model structure and relationships
- [Product Type Definitions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-definitions.md): Definitions for each product type
- [Product Type Classification](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-classification.md): Guide for classifying products into types
- [Grid MCP Guide](https://github.com/The-Grid-Data/workspace-public/blob/main/grid-search/skills/grid-query/references/grid-mcp-guide.md): How to query The Grid programmatically via MCP