# Safello

> Money for the people

Safello is a regulated cryptocurrency brokerage that lets users buy, sell, and store digital assets for retail and institutional clients in the Nordic market.

Retail users can trade multiple cryptocurrencies, set up automated recurring investments, and store assets in a custodial wallet secured by MPC technology. Financial institutions and businesses can integrate Safello's API to offer crypto trading, custody, and compliance services under their own brand. The platform is registered with the Swedish Financial Supervisory Authority and authorized under EU MiCA regulation.

- Type: Company
- Sector: Finance
- Status: Active
- Founded: 2013-01-01
- Profile: https://thegrid.id/profiles/safello

## Products

- [Safello](https://thegrid.id/profiles/safello): Safello is a regulated cryptocurrency brokerage for buying, selling, and storing multiple digital assets in Swedish Krona (SEK) via a mobile-first platform. The platform uses Mobile BankID for authentication and Swish for instant fiat payments. A Safello Wallet is automatically created upon a user's first purchase, secured by Fireblocks MPC technology which distributes private keys across parties to eliminate single points of failure. An Auto-Save feature automates recurring purchases through a configurable dollar cost averaging approach, with a reduced transaction fee versus single purchases. (On/Off Ramp, Live, Main Product)
- [Safello OTC](https://thegrid.id/profiles/safello): Safello OTC is a premium over-the-counter trading desk for large-volume cryptocurrency orders, providing negotiated pricing with access to deep liquidity pools through an extensive network of liquidity providers. The service offers competitive spreads, fast settlement, and personal trader support for both private and business clients executing high-value transactions. (OTC, Live)
- [Safello Crypto-as-a-Service](https://thegrid.id/profiles/safello): Safello Crypto-as-a-Service provides white-label digital asset brokerage infrastructure to financial institutions through a modular Institutional API, enabling third parties to offer cryptocurrency trading, custody, and settlement under their own brand. The platform handles compliance, risk management, liquidity, and second-line customer support. Institutional custody is built on Fireblocks MPC technology with segregated customer funds and an institutional portal delivering real-time reporting and order handling with built-in dual authorization. Business solutions include cross-border stablecoin payments, stablecoin settlement between counterparties, fiat on/off-ramp services in multiple currencies, and asset management infrastructure for financial clients. (Custody Technology Provider, Live)
- [Safello Bittensor Staked TAO ETP](https://thegrid.id/profiles/safello): Safello Bittensor Staked TAO ETP (STAO) is a physically backed exchange-traded product providing regulated exposure to staked Bittensor TAO, with staking yields continuously accumulated and reflected in the net asset value. Issued by DDA ETP AG and listed on SIX Swiss Exchange under ISIN DE000A4APQY4, the product tracks the Kaiko Safello Staked Bittensor Index (KSSTAO) with digital asset custody managed by BitGo Europe GmbH. The product is accessible through several European trading platforms and online brokers. (Managed Fund, Live)
- [Safello Capital Insurance](https://thegrid.id/profiles/safello): Safello Capital Insurance delivers cryptocurrency exposure within a Swedish capital insurance structure, enabling users to hold Bitcoin and Ethereum without incurring capital gains tax. The product is structured through a partnership with Quantum Leben and Hubins, with Safello providing Fireblocks MPC custody for the underlying assets. Users access holdings via Mobile BankID through the Hubins platform and can designate beneficiaries for inheritance planning. (Offchain Insurance, Live)
- [Wu-Tao](https://thegrid.id/profiles/safello): Wu-Tao is a Bittensor analytics platform providing real-time TAO price data, subnet performance tracking, and on-chain metrics across the Bittensor network. The platform combines a block explorer, subnet rankings by emission and volume, a non-custodial trade interface for swapping TAO and subnet alpha tokens, portfolio tracking, a staking rewards calculator, and an automated network insights feed that surfaces structured updates across all active subnets. (Data Terminal, Live)

## Assets

- [Safello Bittensor Staked TAO ETP (STAO)](https://thegrid.id/profiles/safello): STAO is an exchange-traded product issued by DDA ETP AG providing regulated exposure to Bittensor (TAO). It is used to invest in staked TAO through a standard brokerage account on SIX Swiss Exchange and Nasdaq Stockholm. The product is 100% physically backed by staked TAO, with staking rewards automatically reinvested into its net asset value, allowing investors to receive both price exposure and yield without managing the underlying asset. (Security)

## Links

- [Main](https://safello.com)
- [Blog](https://safello.com/blog/weekly-brief)
- [Privacy policy](https://safello.com/legal/privacy)
- [Terms of Service](https://safello.com/legal/terms)
- [Media Kit/branding](https://safello.com/brand-assets)
- [Documentation](https://help.safello.com/en)
- [Twitter / X](https://x.com/SafelloAB)
- [LinkedIn](https://linkedin.com/company/safello)
- [YouTube](https://youtube.com/@UC5skwZ9eVeepztqHOjx7H9g)
- [Discord](https://discord.gg/myBUywMbE5)
- [Telegram](https://t.me/+GAbICB7tiJEwOTY8)

## Legal

This data is provided under two licensing models.

Model 1 - open data. The open data core is licensed under the Open Database License (ODbL) — a copyleft/share-alike license allowing free use, modification, and sharing for any purpose. Attribution is required: include "Powered by The Grid" linking to https://thegrid.id wherever the data is used. Derivative databases must be shared under ODbL terms. Trademarks, logos, and brand names (marked "Special TPIP") are not covered by the ODbL. For ML/AI use: training datasets that substantially extract ODbL data are Derivative Databases and must be shared under ODbL if publicly used; models must be attributed in documentation.

Model 2 - commercial licenses. The Grid Data Service (TGDS) is also available as a commercial license. See [Web Services Terms](https://about.thegrid.id/legal/web-services-terms) for commercial use that is not covered by the open data service.

The following applies to both licensing models.
- All data is provided AS IS with no guarantees of accuracy.
- The Grid does not provide investment, legal, or tax advice, and
- a project's presence in The Grid's data does not imply endorsement.


- [Data Licensing & Disclaimers](https://about.thegrid.id/legal/data-licensing-and-disclaimers): Licensing models and disclaimers
- [Open Data (ODbL)](https://about.thegrid.id/legal/open-data): Open Database License terms and scope for The Grid's open data service.
- [Attribution Guidelines](https://about.thegrid.id/legal/open-data-attribution-guidelines): How to attribute The Grid's data when using the open data service.
- [Web Services Terms](https://about.thegrid.id/legal/web-services-terms): commercial Terms for using data services.
- [All Legal Documents](https://about.thegrid.id/legal): Full index of terms, policies, and disclosures

## Optional

- [TGS Field Descriptions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-field-descriptions.md): Schema field definitions for The Grid's data model
- [TGS JSON Structure](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-json-structure.md): Data model structure and relationships
- [Product Type Definitions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-definitions.md): Definitions for each product type
- [Product Type Classification](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-classification.md): Guide for classifying products into types
- [Grid MCP Guide](https://github.com/The-Grid-Data/workspace-public/blob/main/grid-search/skills/grid-query/references/grid-mcp-guide.md): How to query The Grid programmatically via MCP