# trend.

> The magazine for people with entrepreneurial responsibility.

Trend is an Austrian business magazine and news portal. It covers economics, politics, and lifestyle topics for entrepreneurs and business leaders.

Trend is an Austrian media outlet publishing a business and economics magazine alongside a companion news portal. It covers economic developments, politics, corporate leadership, and lifestyle topics such as real estate, mobility, and culture, aimed primarily at entrepreneurs, executives, and other business decision makers. The outlet positions itself as an independent source of economic and political reporting for a professional, financially engaged audience.

The publication combines a print magazine with a digital platform and daily newsletter, supplemented by a podcast and interview series. It produces themed community magazines aimed at specific professional audiences, alongside rankings and reports covering employers, law firms, startups, and wealth in Austria. Coverage spans corporate news, finance, tax, law, and career guidance, with a consistent focus on business relevance rather than general news.

Its portfolio includes the flagship trend. magazine along with sector-specific community editions and recurring rankings such as employer and startup lists. The brand also hosts networking events for business figures and maintains dedicated content hubs covering law, medicine, small and medium enterprises, and investment. It is used by business owners, executives, and professionals across Austria seeking economic analysis and industry rankings.

- Type: Company
- Sector: Media
- Status: Active
- Profile: https://thegrid.id/profiles/trend-at

## Products

- [trend. digital](https://thegrid.id/profiles/trend-at): trend. digital is the online news platform of the trend. media brand, publishing business, political, and lifestyle journalism for an Austrian audience. It delivers articles, rankings, and analysis through its website, covering topics such as companies, finance, real estate, and careers. The platform serves business leaders, decision-makers, and readers interested in the Austrian economy, and includes a newsletter distributed to subscribers. (News & Media, Live, Main Product)
- [trend.](https://thegrid.id/profiles/trend-at): trend. is the print magazine of the trend. media brand, covering Austrian business, corporate leadership, and economic trends. It publishes analyses, commentary, and profiles of executives and decision-makers alongside guidance on investment, career, and culture topics, distributed through a flagship monthly magazine and thematic special editions released several times per year. The publication targets business leaders and decision-makers as its core readership and circulates through subscriptions and single-copy sales across Austria, with both the flagship issues and the topical special editions available through the same subscription shop. (News & Media, Live)

## Links

- [Main](https://www.trend.at)
- [Privacy policy](https://www.trend.at/datenschutz)
- [Facebook](https://facebook.com/trend.magazin)
- [Twitter / X](https://twitter.com/at_trend)
- [Instagram](https://instagram.com/trend.businessmagazin)
- [LinkedIn](https://linkedin.com/company/trendmagazin)

## Legal

This data is provided under two licensing models.

Model 1 - open data. The open data core is licensed under the Open Database License (ODbL) — a copyleft/share-alike license allowing free use, modification, and sharing for any purpose. Attribution is required: include "Powered by The Grid" linking to https://thegrid.id wherever the data is used. Derivative databases must be shared under ODbL terms. Trademarks, logos, and brand names (marked "Special TPIP") are not covered by the ODbL. For ML/AI use: training datasets that substantially extract ODbL data are Derivative Databases and must be shared under ODbL if publicly used; models must be attributed in documentation.

Model 2 - commercial licenses. The Grid Data Service (TGDS) is also available as a commercial license. See [Web Services Terms](https://about.thegrid.id/legal/web-services-terms) for commercial use that is not covered by the open data service.

The following applies to both licensing models.
- All data is provided AS IS with no guarantees of accuracy.
- The Grid does not provide investment, legal, or tax advice, and
- a project's presence in The Grid's data does not imply endorsement.


- [Data Licensing & Disclaimers](https://about.thegrid.id/legal/data-licensing-and-disclaimers): Licensing models and disclaimers
- [Open Data (ODbL)](https://about.thegrid.id/legal/open-data): Open Database License terms and scope for The Grid's open data service.
- [Attribution Guidelines](https://about.thegrid.id/legal/open-data-attribution-guidelines): How to attribute The Grid's data when using the open data service.
- [Web Services Terms](https://about.thegrid.id/legal/web-services-terms): commercial Terms for using data services.
- [All Legal Documents](https://about.thegrid.id/legal): Full index of terms, policies, and disclosures

## Optional

- [TGS Field Descriptions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-field-descriptions.md): Schema field definitions for The Grid's data model
- [TGS JSON Structure](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-json-structure.md): Data model structure and relationships
- [Product Type Definitions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-definitions.md): Definitions for each product type
- [Product Type Classification](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-classification.md): Guide for classifying products into types
- [Grid MCP Guide](https://github.com/The-Grid-Data/workspace-public/blob/main/grid-search/skills/grid-query/references/grid-mcp-guide.md): How to query The Grid programmatically via MCP