# Upbit > The most trusted digital-asset exchange Upbit is a centralized digital asset exchange with regional platforms across Asia. It lets users trade digital assets, stake, borrow against holdings, and trade NFTs, with custody for institutions. Upbit is a centralized digital asset exchange with regional platforms across Asia. Users trade digital assets on order books through web and mobile apps, with price alerts and market trend pages. The exchange serves retail traders, institutions, and developers. Alongside spot trading, Upbit lets users stake supported assets to earn network rewards, borrow digital assets against collateral they hold, and schedule recurring purchases. Accounts use two-channel authentication, assets are kept in cold wallets, and a fraud detection system flags abnormal activity. Separate regional sites serve users in multiple Asian markets. Upbit NFT is a marketplace with a drops section for new releases, and Upbit Custody holds assets for institutions in offline wallets with multi-step withdrawal approvals. Upbit DataLab publishes market indexes, screeners, and on-chain activity data, and the Upbit API gives developers market data, trading, and account functions. The platform is used by retail traders, institutions, NFT collectors, and developers building trading tools. - Type: Company - Sector: Finance - Status: Active - Founded: 2017-10-01 - Profile: https://thegrid.id/profiles/upbit ## Products - [Upbit Exchange](https://thegrid.id/profiles/upbit): Upbit Exchange is a centralized exchange where users trade digital assets on order books through web and mobile apps, with price alerts, market trend pages, and wallet status information. Recurring Buy places automated purchases on a schedule and amount the user sets. Accounts use two-channel authentication, assets are kept in cold wallets, and a fraud detection system analyzes transaction patterns to block abnormal activity. (Centralised Exchange, Live, Main Product) - [Upbit NFT Marketplace](https://thegrid.id/profiles/upbit): Upbit NFT Marketplace is a platform where users buy and sell NFTs through listings and purchase offers, with a Drops section for new releases. Ranking and trend pages show trading activity across the marketplace and the wider NFT market. (NFT Marketplace, Live) - [Upbit Staking](https://thegrid.id/profiles/upbit): Upbit Staking lets users stake supported assets held on Upbit to earn network rewards. Upbit runs the staking and keeps staked assets in cold wallets. Staked assets leave the tradable and withdrawable balance until unstaking completes, and rewards vary with network conditions. (Staking & Validation Services, Live) - [Upbit API](https://thegrid.id/profiles/upbit): Upbit API gives developers programmatic access to Upbit markets and accounts. The Quotation API serves trading pairs, candles, trades, current prices, and order books, and the Exchange API handles order placement, deposits, withdrawals, and balance inquiries. WebSocket streams deliver real-time trades, order books, and a user's own orders. (Developer Tooling, Live) - [Upbit Lending](https://thegrid.id/profiles/upbit): Upbit Lending lets users borrow digital assets by pledging assets they hold as collateral. Users choose from supported collateral and borrowable assets and can add collateral to borrow more while the lending ratio stays below its limit. (Centralised Borrowing & Lending, Live) - [Upbit Custody](https://thegrid.id/profiles/upbit): Upbit Custody stores digital assets for institutions in dedicated offline wallets, with secret keys split across multiple parts. Teams group assets by purpose, approve withdrawals through requester and approver roles with mandatory approvers, restrict withdrawals to whitelisted addresses, and keep audit logs. Assets move to Upbit automatically during trades and can be linked to staking. (Custodian, Live) - [Upbit DataLab](https://thegrid.id/profiles/upbit): Upbit DataLab is a market data site for digital assets with indexes, sector views, a market map, a screener that ranks assets by return and trading volume, and per-asset pages. It adds market sentiment indicators, AI-generated news briefings, and on-chain activity data for assets traded on Upbit. (Data Terminal, Live) ## Links - [Main](https://www.upbit.com) - [Documentation](https://global-docs.upbit.com) - [Terms of Service](https://www.upbit.com/terms_of_service) - [Privacy policy](https://www.upbit.com/privacy_policy) - [Twitter / X](https://x.com/Official_Upbit) - [Telegram](https://t.me/UpbitGlobal_Official) - [Facebook](https://www.facebook.com/upbit.exchange) - [YouTube](https://www.youtube.com/channel/UCnUVXiMdlPmDI9NAnX1AlGQ) - [LinkedIn](https://www.linkedin.com/company/dunamu) ## Relationships - [Giwa](https://thegrid.id/profiles/giwa): Subsidiary ## Legal This data is provided under two licensing models. Model 1 - open data. The open data core is licensed under the Open Database License (ODbL) — a copyleft/share-alike license allowing free use, modification, and sharing for any purpose. Attribution is required: include "Powered by The Grid" linking to https://thegrid.id wherever the data is used. Derivative databases must be shared under ODbL terms. 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