# Uphold

> Discover Crypto Better

Uphold is a digital asset trading platform that lets users buy, sell, and hold cryptocurrencies, fiat currencies, and commodities in one account. It supports cross-border payments and multi-asset trading for individuals and businesses.

Uphold is a digital asset trading platform that provides direct conversion between cryptocurrencies, fiat currencies, and commodities without intermediate steps. It serves individual consumers, enterprises, and institutions seeking a single account to hold and exchange a range of supported assets. The platform is built around a proprietary interface that allows any supported asset to be converted directly into another, rather than routing through a base currency.

Uphold addresses the friction typically involved in moving value between traditional and digital currencies by aggregating liquidity across multiple trading venues and blockchain networks. It maintains reserves intended to fully back customer holdings and publishes real-time data on its assets and obligations. The company is licensed and regulated across several jurisdictions and does not lend out customer funds unless a customer opts into staking or lending features.

Its offerings span a self-custody wallet, a debit card, an interest-bearing account, staking, and enterprise application programming interfaces that let other businesses embed trading, custody, and on-ramp services. Additional products include equities trading and a rewards program. Uphold is used by individual traders, financial institutions, and Web3 businesses that build payment or asset services on top of its platform.

- Type: Company
- Sector: Finance
- Status: Active
- Founded: 2013-01-01
- Profile: https://thegrid.id/profiles/uphold

## Products

- [Uphold Platform](https://thegrid.id/profiles/uphold): Uphold Platform is a centralized exchange that lets individuals buy, sell, and hold digital assets, fiat currencies, and precious metals from a single account. It routes trades through pooled reserves and aggregated liquidity venues, enabling instant conversion between asset categories without separate wallets. Users can also stake eligible proof-of-stake assets for rewards, earn yield on U.S. dollar balances through an interest account, and spend balances using a linked debit card, all from the same account. The platform publishes real-time reserve and liability data to demonstrate that customer funds are fully backed. It serves retail members across a range of supported countries, subject to jurisdictional restrictions. (Centralised Exchange, Live, Main Product)
- [Uphold Vault](https://thegrid.id/profiles/uphold): Uphold Vault is an assisted self-custody wallet that lets Uphold customers hold digital assets outside direct exchange custody while retaining a link to the trading platform. It uses a two-of-three multi-signature structure in which the user holds two keys and Uphold co-signs transactions and provides a key-replacement service if a user key is lost. Funds held in the Vault can be moved instantly to the Uphold trading platform for conversion or sale, and the design keeps the user in sole control of moving assets without requiring Uphold's cooperation. (Multi-Sig Wallet, Live)
- [Uphold Enterprise API](https://thegrid.id/profiles/uphold): Uphold Enterprise API is an embedded-finance infrastructure suite that lets fintechs, neobanks, and other businesses integrate digital asset trading, custody, payments, and fiat conversion into their own products. It provides modular endpoints for customer onboarding, compliance workflows, and multi-asset trading access, and aggregates liquidity across multiple trading venues to source pricing. Businesses use it to launch branded crypto and payment features, including global workforce and B2B payments, without building the underlying licensed infrastructure themselves. (Financial Services Platform, Live)
- [UpHODL](https://thegrid.id/profiles/uphold): UpHODL is a self-custodial mobile wallet that lets users store and manage private keys for multiple blockchains outside of a centralized exchange account. It supports direct crypto purchases, cloud backup of wallet data, hardware wallet pairing, and connections to decentralized applications through a wallet-connection standard. The app is aimed at users who want full control of their keys alongside access to decentralized finance and NFTs. (Wallet, Discontinued)
- [Uphold Developer API](https://thegrid.id/profiles/uphold): Uphold Developer API is a REST API that lets developers integrate Uphold's trading, account, and authentication functions into their own applications. It exposes core endpoints for account management and asset movement along with reference documentation and quickstart guides for building custom integrations. It is distinct from the enterprise onboarding suite in that it targets developers building direct code-level integrations rather than turnkey embedded-finance programs. (Developer Tooling, Live)

## Links

- [Main](https://uphold.com)
- [Blog](https://uphold.com/en/blog)
- [Media Kit/branding](https://uphold.design)
- [Privacy policy](https://uphold.com/legal/privacy-policy)
- [Terms of Service](https://uphold.com/legal/membership-agreement/world)
- [Documentation](https://docs.uphold.com)
- [Twitter / X](https://x.com/UpholdInc)
- [LinkedIn](https://www.linkedin.com/company/upholdinc)
- [Instagram](https://www.instagram.com/upholdinc)
- [Facebook](https://www.facebook.com/UpholdInc)
- [GitHub](https://github.com/uphold)
- [Reddit](https://www.reddit.com/r/uphold)

## Relationships

- [Topper](https://thegrid.id/profiles/topper): Subsidiary

## Legal

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The following applies to both licensing models.
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- [Data Licensing & Disclaimers](https://about.thegrid.id/legal/data-licensing-and-disclaimers): Licensing models and disclaimers
- [Open Data (ODbL)](https://about.thegrid.id/legal/open-data): Open Database License terms and scope for The Grid's open data service.
- [Attribution Guidelines](https://about.thegrid.id/legal/open-data-attribution-guidelines): How to attribute The Grid's data when using the open data service.
- [Web Services Terms](https://about.thegrid.id/legal/web-services-terms): commercial Terms for using data services.
- [All Legal Documents](https://about.thegrid.id/legal): Full index of terms, policies, and disclosures

## Optional

- [TGS Field Descriptions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-field-descriptions.md): Schema field definitions for The Grid's data model
- [TGS JSON Structure](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-json-structure.md): Data model structure and relationships
- [Product Type Definitions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-definitions.md): Definitions for each product type
- [Product Type Classification](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-classification.md): Guide for classifying products into types
- [Grid MCP Guide](https://github.com/The-Grid-Data/workspace-public/blob/main/grid-search/skills/grid-query/references/grid-mcp-guide.md): How to query The Grid programmatically via MCP