# Uphold

> Discover crypto better

Uphold is a digital asset trading platform that lets users buy, sell, and hold cryptocurrencies, fiat currencies, and commodities in one account. It supports cross-border payments and multi-asset trading for individuals and businesses.

Uphold is a digital asset trading platform that converts directly between cryptocurrencies, fiat currencies, and commodities without intermediate steps. It serves individual consumers, enterprises, and institutions that want a single account to hold and exchange a range of supported assets. Any supported asset can be traded directly for another without routing through a base currency.

Uphold aggregates liquidity across multiple trading venues and blockchain networks to price trades between traditional and digital currencies. It maintains reserves intended to fully back customer holdings and publishes real-time data on its assets and obligations. The company is licensed and regulated across several jurisdictions and does not lend out customer funds unless a customer opts into staking or lending features.

Its offerings span an assisted self-custody vault, a debit card, an interest-bearing account, staking, crypto-backed loans, and enterprise APIs that let other businesses embed trading, custody, and payment services. Additional products include equities trading and a rewards program. Uphold is used by individual traders, financial institutions, and Web3 businesses that build payment or asset services on top of its platform.

- Type: Company
- Sector: Finance
- Status: Active
- Founded: 2013-01-01
- Profile: https://thegrid.id/profiles/uphold

## Products

- [Uphold Platform](https://thegrid.id/profiles/uphold): Uphold Platform is a centralized exchange that lets individuals buy, sell, and hold digital assets, fiat currencies, and precious metals from a single account. It routes trades through pooled reserves and aggregated liquidity venues, so any supported asset converts directly into another. Users stake eligible proof-of-stake assets, earn interest on US dollar balances, spend through a linked debit card, and borrow cash against crypto holdings. US members can also trade stocks and ETFs from the same app through an affiliated broker-dealer. The platform publishes real-time reserve and liability data to show that customer funds are fully backed, and availability depends on each member's jurisdiction. (Centralised Exchange, Live, Main Product)
- [Uphold Vault](https://thegrid.id/profiles/uphold): Uphold Vault is an assisted self-custody multi-signature wallet linked to the Uphold trading platform. Users hold two of three keys and Uphold holds the third, which co-signs transfers and helps replace a lost key, so Uphold can never move funds on its own. Assets move instantly between the Vault and the trading account, and holders can name a beneficiary to inherit them. (Multi-Sig Wallet, Live)
- [Uphold Enterprise API](https://thegrid.id/profiles/uphold): Uphold Enterprise API is an embedded-finance infrastructure suite that lets fintechs, neobanks, and other businesses integrate digital asset trading, custody, payments, and fiat conversion into their own products. It provides modular endpoints for customer onboarding, compliance workflows, and multi-asset trading access, and aggregates liquidity across multiple trading venues to source pricing. Businesses use it to launch branded crypto and payment features, including global workforce and B2B payments, without building the underlying licensed infrastructure themselves. (Financial Services Platform, Live)
- [UpHODL](https://thegrid.id/profiles/uphold): UpHODL was a self-custodial mobile wallet that let users store and manage private keys for multiple blockchains outside a centralized exchange account. It supported direct crypto purchases, cloud backup of wallet data, hardware wallet pairing, and connections to decentralized applications through a wallet-connection standard. The service has shut down, and users restore their funds by importing their seed phrase into a compatible wallet. (Wallet, Discontinued)
- [Uphold Developer API](https://thegrid.id/profiles/uphold): Uphold Developer API is a REST API that lets developers integrate Uphold's trading, account, and authentication functions into their own applications. It exposes core endpoints for account management and asset movement along with reference documentation and quickstart guides for building custom integrations. It is distinct from the enterprise onboarding suite in that it targets developers building direct code-level integrations rather than turnkey embedded-finance programs. (Developer Tooling, Live)

## Links

- [Main](https://uphold.com)
- [Blog](https://uphold.com/en/blog)
- [Media Kit/branding](https://uphold.design)
- [Privacy policy](https://uphold.com/legal/privacy-policy)
- [Terms of Service](https://uphold.com/legal/membership-agreement/world)
- [Documentation](https://docs.uphold.com)
- [Twitter / X](https://x.com/UpholdInc)
- [LinkedIn](https://www.linkedin.com/company/upholdinc)
- [Instagram](https://www.instagram.com/upholdinc)
- [Facebook](https://www.facebook.com/UpholdInc)
- [GitHub](https://github.com/uphold)
- [Reddit](https://www.reddit.com/r/uphold)

## Relationships

- [Topper](https://thegrid.id/profiles/topper): Subsidiary

## Legal

This data is provided under two licensing models.

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Model 2 - commercial licenses. The Grid Data Service (TGDS) is also available as a commercial license. See [Web Services Terms](https://about.thegrid.id/legal/web-services-terms) for commercial use that is not covered by the open data service.

The following applies to both licensing models.
- All data is provided AS IS with no guarantees of accuracy.
- The Grid does not provide investment, legal, or tax advice, and
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- [Data Licensing & Disclaimers](https://about.thegrid.id/legal/data-licensing-and-disclaimers): Licensing models and disclaimers
- [Open Data (ODbL)](https://about.thegrid.id/legal/open-data): Open Database License terms and scope for The Grid's open data service.
- [Attribution Guidelines](https://about.thegrid.id/legal/open-data-attribution-guidelines): How to attribute The Grid's data when using the open data service.
- [Web Services Terms](https://about.thegrid.id/legal/web-services-terms): commercial Terms for using data services.
- [All Legal Documents](https://about.thegrid.id/legal): Full index of terms, policies, and disclosures

## Optional

- [TGS Field Descriptions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-field-descriptions.md): Schema field definitions for The Grid's data model
- [TGS JSON Structure](https://github.com/The-Grid-Data/workspace-public/blob/main/references/tgs-json-structure.md): Data model structure and relationships
- [Product Type Definitions](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-definitions.md): Definitions for each product type
- [Product Type Classification](https://github.com/The-Grid-Data/workspace-public/blob/main/references/product-type-classification.md): Guide for classifying products into types
- [Grid MCP Guide](https://github.com/The-Grid-Data/workspace-public/blob/main/grid-search/skills/grid-query/references/grid-mcp-guide.md): How to query The Grid programmatically via MCP